Your product manual
knows exactly
who needs
what you sell.
We extract the commercial intelligence from your technical documentation, build precise buyer profiles around it, and launch targeted multilingual campaigns that deliver qualified meetings to your sales team.
3
Core ICP profiles built from your documentation
7
Parallel multilingual campaigns running simultaneously
1
Output metric that matters: qualified meetings booked
The buyers inside every technical market.
Before a single message is sent, we build detailed profiles of the people most likely to need what your product does. These profiles are built directly from your documentation, localization-focused research, and AI-powered sales technology, and not from generic industry assumptions.
Four stages. One assembly line.
Each stage feeds the next. Nothing is launched before the previous stage is complete. This is what separates a system from a campaign.
Documentation Audit and Knowledge Base
- Full audit of existing technical documentation by product line and market
- Extraction of commercial arguments, differentiators, and proof points buried in technical language
- Identification of the top five problems your product solves, in the language your buyers use del posizionamento nei documenti
- Identification of the top five problems your product solves, in the language your buyers use
- Documentation of top objections and approved responses pulled from your sales history
ICP Profiling and Prospect List Building
With the Knowledge Base in place, we build the editorial plan. Every topic on the plan is mapped to a specific buyer persona, a specific content pillar, and a specific stage in the buying journey. Nothing is published speculatively. Each piece has a defined audience, a defined objective, and a defined channel before a single word is written..
• Definition of 3 to 5 content pillars aligned to your ICP pain points and product strengths
• 90-day editorial calendar with topics, formats, target personas, and publication channels
• CTA framework per funnel stage: awareness, consideration, and decision content mapped separately
• Repurposing map: each strategic topic broken into multiple formats to maximize output per piece
• Review and approval workflow defined before production begins
Multilingual Outreach Campaign Execution
We launch parallel campaigns across multiple languages simultaneously. Each campaign runs its own sequence of touchpoints across email and LinkedIn. The message in each language is not a translation of the English original. It is adapted for cultural register, local regulatory context, and the specific formality norms of that market.
• Campaign A through G launched in parallel: English, German, French, Spanish, Italian, Dutch, and additional markets on request
• Each campaign runs a 4-touch sequence over 14 days: initial outreach, value-add follow up, social proof touch, direct ask
• Cultural adaptation per market: formality register, local terminology, regulatory references
• LinkedIn connection requests timed alongside email sequence for multi-channel recognition
• Real-time monitoring of open rates, reply rates, and meeting booking conversion by language
Lead Intelligence and Sales Handoff
Every interaction generates intelligence. Who opened. Who clicked. Who replied and what they said. This data does not sit in a report. It flows into a sales brief that your team receives before every meeting, so the conversation starts educated, not from scratch.
• Full engagement report per campaign: open rate, reply rate, positive response rate, meeting conversion
• Per-prospect activity summary: what they engaged with, what they said, what language they used
• Pre-meeting sales brief delivered before each discovery call: prospect background, trigger, objection history
• Pipeline tracking: meetings booked, calls completed, proposal stage, closed
• Monthly feedback loop: objections and questions from sales calls fed back into Knowledge Base to sharpen the next campaign
The rep profile is part of the sales system.
Cold outreach that lands from an empty profile goes straight to the delete folder. We build and maintain the online presence of each sales rep so that by the time a prospect receives a message, the sender already looks like someone worth responding to.
👤
Profile Optimization
We rewrite each rep’s LinkedIn headline, summary, and featured section to position them as a credible industry voice, not a salesperson. The profile speaks to the ICP before a single message is sent.
• Headline rewritten around the buyer’s problem, not the rep’s job title
• About section built from the company’s Knowledge Base, written in the rep’s voice
• Featured section showing published technical content and relevant proof points
• Skills and recommendations aligned to the ICP’s evaluation criteria
✍️
Thought Leadership Content
We produce a consistent publishing schedule for each rep, drawing entirely from the Knowledge Base. Every post demonstrates technical authority without reading like a product advertisement.
• One post per week per rep, written in their individual voice using per-profile add-ons
• Content topics drawn from ICP pain points and market conditions identified in the Knowledge Base
• Formats include short observations, problem-solution posts, and localized market insights
• Posts are timed to go live before outreach campaigns land in the same prospect’s inbox
📊
Engagement and Network Building
Visibility on LinkedIn is not only about publishing. Consistent, strategic engagement with the right accounts builds name recognition in the feed before the cold message arrives.
• Targeted engagement on posts from ICP accounts and industry decision makers
• Commenting strategy: substantive, technical comments that demonstrate expertise
• Connection request cadence aligned to outreach campaign timing
• Monthly profile performance review: reach, engagement, and inbound enquiries tracked
🛡️
Voice Consistency and Brand Alignment
Each rep has their own voice. We build per-person voice documents that capture their communication style so that every post sounds like them, not like a ghostwritten article.
• Per-rep voice document: vocabulary, formality level, preferred post structure, topics of authority
• Brand alignment layer: all content respects the company’s positioning without being identical across profiles
• Banned phrase lists applied: no generic sales language, no buzzwords, no AI-sounding copy
• Monthly calibration review: voice drift is identified and corrected before it affects credibility
Concrete outputs. Not activity reports.
Every output from the Sales Engine is measurable and actionable. The only metric we optimize for is qualified meetings in your calendar.
📚
Structured Knowledge Base
🎯
Segmented Prospect Lists
Validated contacts by market, language, job title, and buying trigger. Ready to deploy.
🌍
Multilingual Campaigns
Up to 7 parallel language campaigns running simultaneously from a single Knowledge Base.
📅
Qualified Meetings Booked
Discovery calls booked directly into your team’s calendar. Pre-briefed with prospect intelligence.
📈
Engagement Reports
Open rate, reply rate, and conversion by language and segment. Every campaign reported in full.
🗂️
Sales Intelligence Briefs
A pre-call brief for every meeting: what the prospect engaged with, what they said, what to expect.
💼
LinkedIn Rep Presence
Optimized profiles and consistent weekly publishing for each sales rep in your team.
🔄
Monthly Strategy Review
Campaign data and sales call feedback fed back into the system. Every month the engine improves.
Ready to start?
Let us look at your
documentation together.
A discovery call is usually enough to tell both of us whether there is a real opportunity here. We will review what you have, tell you what we can build from it, and be direct about whether it makes sense to move forward.